At Almazaras de la Subbética we believe our commitment goes far beyond producing extra virgin olive oil. It also means supporting initiatives that help improve our environment and create opportunities for the people who are part of our community.
That’s why we continue joining forces with Albasur, an association we have been collaborating with since 2004 and that carries out essential work in Priego de Córdoba, promoting the social and labor inclusion of people with disabilities.
As a result of this joint work, “Dando la Vara” was born: a very special tote bag that reflects the spirit of collaboration, creativity, and commitment shared by both organizations.
The bag’s design is made up of very colorful olive leaves, an element that connects directly with our roots and with the olive-grove landscape that defines our land.
But what makes this project truly unique is that each leaf was designed by a different person, turning the bag into a collective work in which each participant has left their own creative mark. In this way, the final result represents the diversity, talent, and excitement of everyone who took part in the process.
The slogan “Dando la Vara” also adds a playful nod closely tied to the world of olive growing, evoking both work in the countryside and the energy and perseverance needed to move forward with projects that generate a positive impact.
For Almazaras de la Subbética, collaborating with Albasur is a way to reaffirm our commitment to society and to the land we belong to. More than two decades of working together, since 2004, support a relationship based on trust, inclusion, and mutual support.
Projects like “Dando la Vara” show that when creativity, inclusion, and commitment come together, the result is much more than a simple product: it’s a shared story that highlights people’s talent and strengthens the bonds with our community.
We will continue working together to promote new initiatives that, like this one, remind us that the true value of our sector is also found in the people who make it possible.
